Start every meeting with confidence?

    In a technology-dominated world, human relationships matter more than ever... that's where Crystal comes in.

    data you can trust:

    Trusted by 1,000+ organizations globally

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    Let us do your pre-meeting homework

    82% of B2B buyers think sales reps are unprepared. Crystal puts you in the other 18%.

    What's the ROI?of preparation?

    For 84% of buyers, being treated like a person — and not a number — is very important to win their business.

    68%

    Increase in outbound response rates

    31%

    Increase in lead conversion rates

    12%

    Increase in booked meeting rates

    35%

    Acceleration in relationship building

    Connect all your existing tools

    Crystal connects into the platforms you use every day so you can access pre-meeting insights without any new tabs, apps, or downloads.

    Accurate data for millions of business professionals

    Since 2015, Crystal has been the market leader for B2B personality predictions, behavioral insights, and communication recommendations.

    Our Product

    Communicate and resonate both externally (with prospects and customers) and?internally (with managers and co-workers).

    Our software platform prepares you with communication tips on how to speak with anyone based on their personality.
    ?

    View tools and features

    Advanced Prospecting

    Understand the person behind the name before you ever meet them.

    Personalized outreach

    Get tips for personalizing emails and messages.

    Tailored pitching

    Identify quick do’s/don’ts and know where to focus your pitch.

    Custom closing strategies

    Understanding your prospect's personality before negotiation

    Our Service

    Everyone wants to be well-prepared for meetings; but with a back-to-back schedule, you simply don’t have the time.

    Our service delivers enterprise-grade pre-meeting reports so you can be confident and prepared before going into important meetings.
    ?

    Request a free report

    Advanced Prospecting

    Understand the person behind the name before you ever meet them.

    Personalized outreach

    Get tips for personalizing emails and messages.

    Tailored pitching

    Identify quick do’s/don’ts and know where to focus your pitch.

    Custom closing strategies

    Understanding your prospect's personality before negotiation

    Our Data

    Compliant and secure, our API sends data about a person's personality type, communication preferences, recommended do's & don'ts, and more.

    Personalize at scale by enriching your applications with personality insights.
    ?

    View developer documentation

    Advanced Prospecting

    Understand the person behind the name before you ever meet them.

    Personalized outreach

    Get tips for personalizing emails and messages.

    Tailored pitching

    Identify quick do’s/don’ts and know where to focus your pitch.

    Custom closing strategies

    Understanding your prospect's personality before negotiation

    Hear what our customers have to say

    "I've personally used Crystal to prepare for hundreds of meetings over the past 5+ years, including some very important ones with key clients."
    Sander van't Noordende
    Chief Executive Officer, Randstad
    "Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."
    John Barrows - Headshot
    John Barrows
    Founder & CEO, Sell Better
    "They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."
    Nicole Bergen
    Founder, Elevate Marketing
    "Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly..."
    Matt Kesby
    Founder, GoTeam
    "With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"
    Heather Heefner - Headshot
    Heather Heefner
    Founder & Owner, Dart Design Studio
    "After 15 years of working with sales people of all types, Crystal has empowered my team to be more confident in every interaction."
    Marie Hale
    Chief Executive Officer, @revenue
    "In any industry, in any economy, and at every level, great selling always starts with a deep understanding of the buyer who sits on the other side of the table."
    Bob Perkins
    Founder, AAISP
    "Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."
    Ben Jackson - Headshot
    Ben Jackson
    VP of Sales, Flywheel

    Bring back the human touch.

    Let our team give you a guided tour of our platform and service so that you know exactly what’s possible with Crystal.

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